Soft Water Gallery is a contemporary fine art gallery located on the ArtsXchange campus in St. Petersburg’s Warehouse Arts District. The gallery presents original works by emerging, mid-career, and established artists, with a strong focus on artists from Florida and the Southeastern United States. Its exhibitions are thoughtfully curated, visually rigorous, and presented in a professional gallery environment that welcomes collectors, artists, and cultural visitors.
The gallery is housed in the century-old former Soft Water Laundry warehouse, a place that carries local history into the present creative life of the city. From this location, Soft Water Gallery connects artists, collectors, visitors, and neighboring creative businesses within one of St. Petersburg’s most active and nationally-respected arts districts.
For Steeped in Sunshine, Soft Water Gallery will use its curatorial experience, artist relationships, and district location with geographic proximity to expert collaborators to create a visitor-centered arts experience that reflects the natural beauty, sensory richness, creative economy, and cultural identity of Pinellas County.
