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Getting Your Art into Retail Environments Series
July 16, 2022 - October 15, 2022
As artists, we’re fortunate to have a variety of revenue streams to sell our art…shows, commissions, and consignments, to name a few. If you’re looking for another opportunity to grow your creative business, consider wholesaling. Transforming your work into products and selling them to brick & mortar retail shops can be rewarding…from expanding your audience reach, building name recognition, to having a consistent income. This series of three workshops by Pamela Joy Trow, will demystify the wholesale process, and help you decide if it’s a viable selling opportunity for your art business. These workshops will benefit visual artists, crafters, and makers who are new to wholesale.
Where: In-Person at The Gallery at Creative Pinellas – 12211 Walsingham Rd, Largo, FL 33778
Fee: $10 each
Saturday, July 16, 2022, 10:00 – noon
Getting Your Art into Retail Environments Series, Workshop 1
Workshop 1: Demystifying Wholesale for Artists & Makers Demystifying Wholesale for Artists & Makers will discuss transforming your art into a product line, defining your audience, marketing materials, pricing, and how to find, approach, and keep retailers. This introductory workshop will benefit visual artists, crafters, and makers interested in turning their art into products. It’s encouraged to bring samples and/or photos of your work. Saturday, July 16, 2022, 10:00 – noon Fee: $10 Where: In-Person at The Gallery at Creative…… Read More
Saturday, September 17, 2022, 10:00 – noon
Getting Your Art into Retail Environments Series, Workshop 2
Workshop 2: Transforming Your Art into A Product Line Transforming Your Art into A Product Line is geared toward helping artists think of their art as unique, desirable, and profitable wholesale items. Topics covered include product ideas, how to source supplies and services, and pricing for profit. Bring samples of your work/style. Those who attended the first workshop will have an opportunity to receive feedback/suggestions on product direction. Please note: depending on the size of the workshop, not everyone will…… Read More
Saturday, October 15, 2022, 10:00 – noon
Getting Your Art into Retail Environments Series, Workshop 3
Workshop 3: Selling Your Art to Retail Buyers – Panel Selling Your Art to Retail Buyers – Pamela will host a panel of local retail buyers. Learn what they are looking for in artist-made products, how they want to be approached, product presentation, and so much more. It’s a great opportunity to ask those questions only buyers can answer. Bring your work and get feedback. Saturday, October 15, 2022, 10:00 – noon Fee: $10 Where: In-Person at The Gallery at…… Read More
About the Instructor:
Pamela Joy Trow
Pamela Joy Trow is a life-long artist with an award-winning career in design, illustration, and creative direction. She was first introduced to wholesale working as a surface designer for a woman’s footwear company, where deadlines were set to the wholesale trade show calendar. Pamela eventually applied her experience to creating a line of wearable art jewelry, sold to retailers around the country, through sales reps at AmericasMart Atlanta, wholesale trade center. As she developed her art business through traditional venues,…… Read More
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