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WE Convene – Arts and Tourism

May 12, 2022 @ 8:00 am - 10:00 am

We Convene: Arts and Tourism Presentation Video

We Convene: Arts and Tourism: Leveraging our Brand and Arts and Cultural Marketing

Co- Host: Visit St. Pete/Clearwater

Keynote Speakers: Malinda Horton, Executive Director of the Florida Association of Museums (FAM) and Stephanie Barkow, BVK Account Planning Director

Moderator: Steve Hayes, CEO + President of Visit St. Pete/Clearwater

Thursday, May 12, 2022 | 8am -10am

Location: Creative Pinellas , 12211 Walsingham Rd Largo, Florida


WE Convene: Arts and Tourism
This event will focus around how tourism and performing, visual, and other arts can work together to create a mutually virtuous cycle. Co Host Visit St Pete/Clearwater’s Steve Hayes will moderate the event that will feature two expert and interesting speakers. Malinda Horton, Executive Director of the Florida Association of Museums (FAM), will share some inspiring collaborations in arts, cultural, educational and humanities organizations and with independent artists that are building engaging programs and driving interest and funding for Florida’s diverse cultural landscape. Stephanie Barkow, BVK Account Planning Director, will share how the arts are playing a role in travel trends and what key opportunities can be part of a destination specific strategy as we continue to move into the future as an arts and cultural destination.


Malinda Horton

Executive Director at Florida Association of Museums Malinda Horton has been the Executive Director of the Florida Association of Museums (FAM) since 1995. In this role, Horton represents and addresses the needs of the museum community, enhancing the ability of museums to serve the public interest. She has managed a wide array of programs and serves as the lobbyist for FAM. She also serves as a consultant for several other non-profit organizations including the Florida Art Museum Directors Association, the…… Read More

Stephanie Barkow

BVK, Account Planning Director With over a decade of experience behind her, the one thing Stephanie knows for sure is that the best strategy is a constantly evolving one. She is a continuous source of new insights and opportunities for our travel clients, guiding Visit Salt Lake, Wyoming Office of Tourism, Reno Tahoe, George Washington’s Mount Vernon and, of course, Visit St. Pete/Clearwater through successful rebranding efforts. Before BVK, she advised brands such as InStyle, Jack Daniel’s, MasterCard, Nestlé, General…… Read More


We Convene :

Creative Pinellas is partnering with the Pinellas Community Foundation to hold a series of six public meetings on key topics of importance to the arts community. Starting in February and continuing through the summer, the series will end with a community town hall in September to collectively share what has been discovered and to set the stage for next steps.

  • February 24: Public art and Placemaking
  • March 24: Performing arts
  • April 28: Accessibility and equity
  • May 12: Arts and tourism
  • June 23: Economic needs/wellbeing and sustainability for artists
  • July 21: Arts and Education/Community outreach Connecting with and supporting youth

Each meeting will be from 8am -10am and will start with arrival/ networking for the first 30 minutes, followed by the introduction to some Pinellas County success stories that are working in the landscape of the specific meeting topic.

A keynote speaker will kick off the working session with an inspirational/aspirational presentation, followed by breakout discussions to understand key issues or needs, raise ideas and solutions to address those needs. The meeting will close with a call for participants interested in working on the topic to bring their findings together to be featured in a Town Art style meeting in September.

Photo Credit: MOREAN Art Center. Chihuly Collection


May 12, 2022
8:00 am - 10:00 am
Event Categories:


Creative Pinellas
Pinellas Community Foundation


The Auditorium at Creative Pinellas
12211 Walsingham Rd
Largo, FL 33778 United States
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