From Advocacy to Impact
Expanding the Impact of Our Arts Messaging to:
Build New Audiences • Create New Partnerships • Brand our Community as an Extraordinary Arts and Cultural Destination
Join us at The EpiCenter at St Petersburg College in Clearwater on
August 23rd from 8:30am – 4:00pm
Bahia Ramos from New York City based Wallace Foundation
Breakfast and Lunch will be served
At Creative Pinellas, we recognize Pinellas County as a world-class arts and cultural destination. In partnership with the Clearwater Arts Alliance, this eye-opening day of learning and conversation will provide insights and tools to help build new audiences, build business partnerships, add brand power to our community as an extraordinary arts region, and to use media to effectively reach an audience. Our goal is to sustain a thriving arts community that will add to the benefit of all residents and visitors to Pinellas County.
Keynote Speaker: Bahia Ramos, Director of Arts at Wallace Foundation
Bahia Ramos joined the New York City based Wallace Foundation in 2018 as Director of Arts. She leads the team responsible for the strategy and implementation of the foundation’s work in areas including building audiences for the arts and promoting arts education for young people.
Before arriving at Wallace, Ramos served as program director of the arts for the Knight Foundation, where she led the organization’s strategy for its $35 million annual investment in arts funding across the country. In that role, she built national partnerships and initiatives with organizations such as ArtPlace and Sundance and worked on the local level to bring more high-quality arts experiences to diverse audiences and neighborhoods. Previously, Ramos served as Knight’s director/community foundations, managing a $140 million investment in community foundations supporting local civic innovation and community vibrancy.
Panel 1: Building Arts Audiences
This panel explores results-oriented campaigns and strategies from cultural organizations that have identified and successfully engaged with new and emerging audiences locally, nationally and internationally.
Attendees will gain insights on building and keeping loyal patrons with game changing marketing ideas, messages and programs including practical advice that can be integrated into an organization’s vision and mission.
Panelists include Eric Blankenship, VP of Marketing, Tampa Bay Lighting; Holly Clifford Corral, President, Press PR + Marketing; Stephanie Gularte, Artistic Director, American Stage; and Steve Weinberger, CEO, Clearwater Jazz Holiday. Moderated by Bahia Ramos, Director of Arts, Wallace Foundation.
Panel 2: Creating New Market Opportunities
How do artists and arts businesses increase their revenue and market share? Where should they put their energy? How can they build relationships with new buyers and audiences? In this panel, arts and business leaders will share best practices in connecting, collaborating and finding new opportunities to sell and market your work. This panel is perfect for both individual artists and art organizations as it will highlight existing initiatives and programs you can start using now.
Panelists include; Liz Dimmitt, Managing Partner, Dimmitt Companies; Akiko Kotani, 2019 Creative Pinellas Artist Laureate & Professor Emerita of Art; Jerri Menaul, Owner, My Favorite Art Place; and Bryan Voliton, Owner of Beach and Main Agency. Moderated by Susana Weymouth, Executive Director, Tampa Bay Businesses for Culture and Arts.
Panel 3: Building the Brand of an Arts & Cultural Destination
Explore how communities have successfully branded and marketing themselves as an arts destination. We will hear from leaders that have developed programs and partnerships that have increased awareness, media attention and economic impact for the arts in their communities. These programs range from creative laboratories that connect government agencies, community organizations and artists/entrepreneurs to expand destination messaging to culture cards that market theatre, museums and nature centers in one package to non-traditional theatre using technology, social media and public spaces.
Panelists include Mark Cantrell, President & CEO, Florida Symphony; Gary Hallas, Marketing & Operations Consultant, Clearwater Jazz Holiday; Adrienne Mackay, Founder, Swimpony (Philadelphia, PA) and Krista Terrell, VP Marketing & Communications, Arts & Science Council (Charlotte, NC). Moderated by Ed King, Marketing Manager, ArtServ (Ft. Lauderdale, FL)
Panel 4: Using Media to Reach Your Audience
Want to get granular on how to get television, radio, magazine and newspaper coverage? This panel explains it all as media experts share insights on how to gain attention from broadcasters and writers, on building brand recognition through events and cause related marketing, on collaboration and cross promotion and of course on how to make your story newsworthy. Plus, this lunch-time panel discussion offers plenty of time for Q & A.
Panelists include Joyce Cotton, Director of Marketing and Community Partnerships, WEDU Public Television; Maggie Duffy, Arts Writer for the Tampa Bay Times; Margaret Wood Burnside, Publisher/Editor, Tampa Bay Magazine; and Aaron Miller, General Sales Manager, Cox Media Group. Moderated by Jenn Holloway-Bingham, Bayshore Marketing Group.
Branding Workshop: Uncovering the Brand Truth for Pinellas County as an Arts Destination
The final segment of the day will be a hands-on brand workshop guided by top brand innovator Kennan Burch of Brand Catalyst Partners. Together, we’ll roll up our sleeves and have some fun exploring our own brand truth. We’ll delve deep into what makes us incredible as an arts community and how we can use our discovery to create a compelling brand story that connects visitors (and ourselves) to this unique and vibrant place we call home.
Moving beyond slogans or campaigns, we can seek out the things that inspire and engage emotionally and direct that passion into forming a collective brand identity. Having worked with organizations in nearly every sector of business and non-profit to help establish and invigorate brands, Kennan brings a wealth of information to this session. This workshop will open the floodgates on our creativity in understanding our brand and crafting a extraordinary messaging strategy moving forward.
Kennan Burch is a brand leader and president of Brand Catalyst Partners, an award-winning strategic branding and marketing firm. His focus is on “inspiring brands to achieve their highest promise,” and he excels at working with groups and organizations to create “contagious brands,” that raise awareness, build connections and create emotional truths.