The St Pete Arts Alliance presents their annual summer Arts Business Academy. Sessions help emerging and professional artists of all kinds develop professional expertise.

The program is a tenant of the Arts Alliance’s strategy to support small business enterprise development in the creative sector — which supports economic development.

Individual artists and those who work in arts businesses both for-profit and non-profit will learn the skills required to build a successful arts business. Board members will find that the Academy’s topics improve their abilities to represent their organization.

This summer the Academy will partner with St. Petersburg College. Classes are on Monday nights from 6-8 p.m. in the St. Pete Greenhouse. Class size is limited to 20 people. Sessions are taught by area arts professionals and business leaders.  $199 for all sessions. Limited scholarships are available.

June 3, Session 1
Defining Your Goal – Developing Your Brand. What is your elevator speech?
Who are you as an artist, administrator, performer, businessperson, leader?
What is your business brand — your brand promise to deliver on your business image?
Review Mission and vision
Develop marketing overview, positioning statement, elevator speech, tag line and key messages

June 10, Session 2
Raising Funds – Grant Writing 101 AND Artist Awards
How Development Works
Where to research grant opportunities for non-profits & individuals
Interpreting fit and writing targeted grant proposals
How to approach funders
Writing goals, objective, outcomes and a program narrative
Planning program evaluations for outcome narratives
Writing Letters of Inquiry (LOI), proposals and applications

June 17, Session 3
Social Media & Marketing
Harness the power of social media sites. Effectively use Facebook, Twitter and other sites to promote your work
Attract more ticket buyers, collectors, gallery dealers, and museum curators
Traditional and new marketing methods
Identify your target customer, build your collector base, shape your message, plan a marketing calendar, get publicity
Design effective email marketing campaigns.

June 24, Session 4
Pricing Art to Sell & Financial Tips for Your Small Business
Artists – Pricing your own art visual and fine art to sell
Gallery – pricing to sell
Intro to financial responsibilities; QuickBooks and other options
How can managing your finances help your business?
What are some common practices, rules and tools to help you manage your business finances?
How can these tools help you start and grow your business?

July 1, Session 5
Simple steps to protect your creative expression and the consequences for failure to do so
Protect your intellectual property, intellectual property clearance, licensing, prosecution and enforcement
Trademark and copyright registration, website development,
Enforcing copyright and trademark rights through litigation and administrative proceedings filing and responding to internet domain name dispute complaints

July 8, Session 6
Advertising, Sales, Marketing, Media, Publicity and Promotion
Media Releases — It seems simple, but why so many fail
Communicate with your customers and increase sales through low-cost, effective communication.  Facebook does not equal sales
Relationship selling, storytelling, visuals, signage
Writing and distributing media releases, images, media pitches
Develop a media list. The Arts Alliance will provide their list to the attendees.

To register, visit